As a property investor, you aim to secure a steady rental income to create long-term financial stability. IGrow Rentals, a company in the IGrow Wealth group, offers expert tenant and property management services that remove stress and hassle from the investor’s plate. IGrow Rentals is the ultimate strategic partner if you invest in property in prime locations such as Cape Town, Pretoria, and Johannesburg. We also cover other regions but will focus on these areas in this post.
According to Lightstone, “the Western Cape urban areas recorded the most population growth in percentage terms (22%) in the years 2013-2023, while Limpopo and Gauteng lead the way (106% and 105%) in growth around urban centres.” (Source) This growth in urban working populations tends to translate into higher demand for rental properties in these nodes, and better rental income potential long-term.
IGrow Rentals empowers investors to create diverse property portfolios
IGrow Rental assists property investors in streamlining their property income.
Our consultants will help you manage your property portfolio seamlessly by offering:
1. Tenant screening services
IGrow Rental Management finds reliable tenants to rent out your property. We have a thorough screening process that involves credit checks, a check on employment status, and reference checks. In this way, delayed tenant rental payments are avoided.
2. Setting a competitive rental fee for your tenants
Choosing your rental fee is crucial. IGrow Rental Management closely monitors market prices to help you settle on a competitive rental fee, so you attract tenants and capitalise on rental income.
3. The team assists in marketing your property
The properties that IGrow Rentals manages will be professionally marketed via a host of platforms, upping your property’s visibility. The team will make sure your property is seen by the correct target market, with tenants seeking rentals in either Cape Town, Pretoria or Johannesburg, as some of the prime areas we cover.
4. Property maintenanceThe IGrow team looks after maintenance efficiently and with affordability in mind. Trusted, thoroughly vetted contractors carry out property maintenance for peace of mind. IGrow’s property maintenance team ensures a smooth decision process regarding which costs are for the owner’s account, and which are tenant expenses.
5. Legal advice
Legalities related to property can be complex and change depending on location and factors such as whether it is free-standing or part of an estate or development. IGrow Rentals will ensure that your property complies with local laws and that you don’t encounter any obstacles.
Why do tenants choose Cape Town as their home?
Cape Town has a world-class lifestyle. There are many activities and natural attractions for people renting in the area to enjoy! There are beaches, wine farms, mountains and more. Cape Town is also a business hub, a meeting place for startups and creative industries, pushing the demand up for rentals for the young professional market.
Why do investors choose to invest in property in Cape Town?
Cape Town is continuously rated as a prime performer in the property world. Rentals in Cape Town are seen to be premium compared to other cities and the tenant market is reliable with vacancy hardly ever an issue.
Going into 2025, the most desirable suburbs in Cape Town, for example, are Sea Point, Green Point, and Observatory. This is because they are near the city centre, offering a wonderful lifestyle. Woodstock has growth and development potential and presents itself as a good area to buy in too. (Source)
There is a growing development corridor in Parklands North or the Blouberg suburb which is seeing very high rental demands. View our IGrow Rentals Parklands properties for sale in greater Parklands. Many developments have sprung up, in recent years. There is good work commuter connectivity, beaches, gyms, green belts and many good schools for parents to choose from.
Table Bay Mall was built alongside these developments. There are also additional malls like Bayside Mall and Sandown Mall.
Blouberg lines the coast so the lifestyle on offer is idyllic for a tenant. Kitesurfing is a popular sport and surfing given the climate of the area. The Red Bull King of the Air kitesurfing competition is held in Blouberg every year and brings in huge crowds and international competitors.
There are also medical facilities around Blouberg and Milnerton, and some of the roads have been upgraded. The beaches have been cleaned up with a Blouberg beachfront development plan in place to stabilise the many dunes.With IGrow Rentals Parklands allocated as your property manager, the team will use their expertise in the property market movements in the area and will make sure your property is appealing to tenants.
Reasons why IGrow Rentals Pretoria is attractive to investors
Pretoria, South Africa’s government and civil service hub, with a major university, is desired by both property investors and tenants. From the busy city to the peaceful suburbs, there’s something there for everyone to enjoy!
Why do tenants choose Pretoria as their home?
Pretoria has prize campuses available to its students such as the University of Pretoria and also Tshwane University of Technology. It is a desirable choice of city for students and younger professionals, as well as civil servants. The city is an employment hub. It is home to an array of government institutions and also offers private-sector employment to its inhabitants. The demand for property here is boosted as a result.
Excellent public and private schools, (including the primary and high school attended by Elon Musk!) theatres, parks, shopping malls and other recreational facilities make Pretoria a vibrant city for all ages.
Why do investors choose to invest in property in Pretoria?
Property investors in Pretoria thrive with high rental demands in central, established areas such as Lynwood. Our IGrow Circa Lynwood development is set in a prime location.
Tenants in this area will be near good schools and main travel/commute routes (the N1 and N4). Circa Lynwood is conveniently close to excellent schools such as St Albans’ College and St Mary’s DSG. There are also private tertiary institutions nearby like the private college, Varsity College and one of the country’s top 5 major universities – the University of Pretoria.
There are shopping malls and recreational areas close to this ideally situated complex. Top medical facilities are also found in the vicinity of Circa Lynwood.
IGrow Rentals Pretoria aids investors by sourcing tenants suited to their rental property. Tenants in this area seek security and modern aspects of a home, so IGrow’s team will highlight these features for prospective tenants and recommend secure estates for investors.
Reasons IGrow Rentals Johannesburg is attractive to investors
Gauteng is a prime area to invest in property as the country’s economic powerhouse. This area has a large industrial and commercial sector- attracting tenants easily. Areas like Randburg have seen large increases in the demand for rental accommodation.
Why do tenants choose Rosebank and Randburg as their homes?
These areas offer idyllic IGrow complexes in Rosebank, Johannesburg: Park Central and in Ferndale, Randburg, Johannesburg: Tradewinds.
Rosebank is very close to the Gautrain (1.3km away) and Sandton City is a 5.1km drive away. This is the central working hub of Johannesburg, with major corporate headquarters, making Park Central an ideal investment complex as it’s located near work for executive professionals.
It’s positioned near excellent, well-known schools such as St John’s. It’s also located close to various enjoyable recreational spots and shopping centres, including the site of the famous Rosebank Rooftop Market (open on Sundays). For medical needs, most of the facilities are just over half a kilometre away.
IGrow rentals Johannesburg’s team have provided feedback that this location is a prime spot with Sandton a short drive away for business-minded professional people.
Why do investors choose to invest in property in Randburg, Johannesburg?
Tradewinds (in Randburg, Johannesburg) is the ideal investment complex for first-time investors looking to break into the market. IGrow rentals Johannesburg sees investing in this complex as a golden opportunity to enter the property investment game!
In terms of location, the Gautrain bus stop is under 2km away. Main roads and the N1 link conveniently to this suburb. Boston City Campus, Damelin Randburg, and Vega School Johannesburg are close by.
For recreational purposes, tenants will have great options. Shopping Malls are almost all under 1km away, adding extra convenience for Tradewinds tenants. The medical needs of tenants will be taken care of with top facilities a short distance away.
These features are very appealing to tenants wanting to live in this prime location near many private tertiary colleges. With the commerce giants, Multichoice and MTN, having their offices nearby, tenants will be closer to major commerce work hubs, which will all enhance the rental income potential of this property.
Buyer behaviour in IGrow rentals’ prime locations
Examining investors’ buyer behaviour in Parklands, Cape Town, Pretoria, Rosebank and Randburg (in Johannesburg) will help them make wise investment choices.
Choosing the right property as an investor requires insight, and finding one at the right price point can prove to be tricky. IGrow will assist you through the purchasing journey.
Below, we will look at buyer behaviour in the prime rental hotspots:
1. Cape Town buyer behaviour: suburbs like Green Point and Sea Point offer high rentals and remain popular. Woodstock is an emerging suburb with more development and investor interest.
Parklands is seen as a winning location with great rental demand due to its family-friendly coastal lifestyle and proximity to business start-ups and good schools.
2. Pretoria buying behaviour: there is a working professional and student tenant market here, which investors can tap into for stable rental income.
3. Johannesburg buyer behaviour: the affordability and commuter connectivity of areas like Randburg make them prime spots for tenants seeking cheaper rent and investors looking for good buys. Established up-market areas like Rosebank, on the other hand, offer discerning buyers with more disposable income investments in glamorous, high-end apartments in developments such as Park Central.
Why should you use IGrow Rentals for your property management needs?
IGrow Wealth is renowned for property market insights and the guidance and support we provide for investors. If you are planning to invest in Cape Town, Pretoria or Johannesburg, with IGrow behind you, your investment property will be sourced and managed with care. Tenant placement, rental income collecting and property maintenance will be looked after on your behalf so you don’t need to take your eye off the ball of property portfolio diversification!
Conclusion
Property investment is a sound way to generate wealth, yet having to manage your property on your own is a task and a half. IGrow Rentals will handle the property management and see to your maintenance on your behalf. Our team guides your purchase, which is area-dependent, be your investment either in Cape Town, Pretoria or Johannesburg, we’ve got you covered!
Partner with IGrow today and benefit from an optimal rental income and successful property investment, all handled by our expert team.
