Video is one of the most versatile digital marketing tools available today. According to Wyzowl statistics, 61% of businesses use video content as a marketing tool, and two-thirds of those businesses were not using video a year ago.
The best ten reasons it’s taking off at such a rate are simple:
- Video is getting more affordable
Online video editing tools are constantly improving and becoming more affordable. You can even make a relatively good-looking video with a smartphone these days.
- Video builds trust
To be considered a decent content marketer you need to build trust and a reputation for providing information that is relevant to your audience, in a manner that appeals to your audience and is easily accessible to them. Video engages your audience and is a form of communication that is easily digestible (usually). So, if you are serious about content marketing, you must be serious about video, too.
- Videos promote conversions
Vision is our most dominant sense. Capitalise on that by making an engaging video for your desired target audience. Get people talking about your videos and you’ll get people talking about your products or services. Which in turn can translate into sales.
- Video appeals to our inner three-toed sloth
For your audience, video is easy. It allows them to get in a bite-sized chunk all the information they want in a way that is easily understandable and most importantly takes very little time to consume.
- Concentrate on the content
It’s not good having a video with fancy effects if the substance is lacking. Research suggests that users are looking for videos that clearly communicate their message rather than only trying to dazzle them.
- It’s mobile-friendly
Video viewing on tablets and smartphones is on the rise. Steeply. According to YouTube, mobile video consumption grows by 100% every year. As the number of smart devices out there is growing, so is your potential audience.
- Videos are great for SEO
Because videos take a bit of time to watch, the traffic on your website lingers. Longer exposure tells search engines that your site has content that appeals to your visitors and so you begin to rank higher in searches. This is aided further by writing interesting titles and descriptions for your videos.
- Video makes it easy to explain your product or service
Video, whether direct to camera, a voiceover or an animation, is a great way to explain your product or service, particularly if it’s a bit of a complicated concept.
You need to be able to cut through the clutter and animated videos can create the perfect marriage between entertainment and conveying information.
- Jazz up your email campaigns
With the sheer volumes of emails that flood inboxes these days, why not use your video content to make your emails stand out from the crowd? Statistics suggest that there is a 96% chance that you’ll get a click through if your email includes a video.
- Video Encourages Social Shares
YouTube is currently the second most popular social network in the world. The key word is ‘social’ – people will share your video if they have been entertained and want to let their friends be entertained as well. Social shares will increase the traffic to your website which in turn leads to greater sales.
Video may have killed the radio star, but in the digital marketing arena it looks like it’s here to stay. Take advantage of this versatile, appealing and increasingly affordable medium to get your point across in the most engaging way possible.
If you are interested in incorporating video marketing into your digital marketing strategies, contact IGrow Digital Marketers for a comprehensive service offering to grow your business and client base.