Seeff KwaZulu-Natal (KZN) business owners have deliberately instituted a new era where the focus is on building a consolidated sales and administration team that incorporates experienced agents as well as ‘young bloods’.
The experienced agents provide stability and mentorship, while bringing university graduates and younger people into the sales and rental divisions means that the team can leverage off their fresh approach to business, online technology, ability to look for opportunities in tough market conditions, and active participation in training. This was a bold move, especially when the preconceived notion is that naivety and inexperience is a disadvantage.
This is according to Brett Botsis, Principal Director of Seeff Umhlanga, who says these ‘young bloods’ have not had enough time to develop bad habits: “This is particularly advantageous as it allows them to implement novel methods and they are encouraged to communicate their ideas, opening up constructive channels with the other experienced agents to find innovative solutions for marketing and selling properties.
“If you have no knowledge of boundaries that exist, you will be able to think bigger, and you can be truly audacious, with bold, optimistic creativity.”
Within Seeff Umhlanga, ‘young bloods’ (which includes Botsis himself, who is only 32 years old) now make up 33 percent of the staff complement, and are currently contributing 18 percent of the branch’s turnover.
The fact that this approach reaps results can be seen in that at the recent Seeff Licensee Convention held at the Arabella Sheraton in Cape Town, Seeff Umhlanga won the Award for Most Improved Licensee for Division 1, which is the top division nationally. It is the first Seeff KZN branch to be awarded this achievement at a national level – with an increase in sales figures from 2012 to 2013 in excess of 259 percent, making it Seeff’s fastest-growing branch in KZN.
This achievement was followed by the branch’s sterling showing at the recent Seeff KZN Regional Awards for 2013, where Seeff Umhlanga’s Anni and Warren Eisele won the Top Selling Licensee Award for Partnership, while Ryan Bonnin won the Newcomer of the Year in Rentals for KZN and Kim Bailey the Award for Rookie of the Year in Rentals for KZN.
Botsis says today’s world is all about diversity, the youth has grown up in a diverse culture, and yet they have a strong sense of individuality, which they welcome in others. Blending in the combination of age with diversity, it provides a perfect recipe for effective communication within the office space. It encourages the older-profile agents to try newer marketing methods, embrace changing technology and more current tools, while in turn they can pass on their wisdom to the new bloods, which effectively ‘fast-tracks’ them into a more mature, ready-to-do-business agent.
These new bloods are backed by a qualified principal and administration team, with a 7-day a week, 24-hour support system which allows them to become income-earning agents within a short period of time.