When it comes to women and investing, there are a lot of negative stereotypes out there. For instance, when I told a man I was writing my book, Rich Woman, a book on women and investing, he replied, “Women and investing? That’s an oxymoron! Women and shopping? Yes! But not women and investing.”
Despite displaying unusual levels of foolishness, this man’s views are not that out of the ordinary. Most people don’t think of women when they think of powerful investors. Instead, they think of a middle-aged man in a power suit.
But the reality is that there are many successful women who are investors, and women in general have a lot going for them when it comes to investing. The following are eight key advantages women investors have.
1. We’re not afraid to say, “I don’t know.”
The person who has to know all the answers, who’s afraid of looking stupid, never learns or grows. Women, in general, are more willing than men to ask questions and admit when we don’t understand something. The advantage we women have in being confident to say, “I don’t know,” is that it opens up the doors for us to learn so many things. It’s one of the most powerful tools we have.
2. We’re willing to ask for help
I visited my friends Marie and Carl a while back and they had a plumbing problem. Marie’s first instinct was to call a plumber, but Carl was adamant that he could fix the problem himself. A couple hours later, Carl emerged from the bathroom looking frustrated and defeated. “Let’s call the plumber,” he said, begrudgingly.
When the plumber came, he ended up replacing the entire toilet. Turns out the original problem was a small piece that would have taken a few minutes, but Carl’s efforts made that small problem a much larger one!
Had they just followed Marie’s advice to ask for help, they would have saved a lot of money, time, and frustration!
3. We’re great shoppers
Some stereotypes are true…women are great shoppers. Why does this matter when it comes to investing? Because we know how to find a great deal! The formula for bargain shopping is the same for investing—look for something that is priced below its actual value and buy it.
4. We do our homework
Women don’t usually buy off the “hot tip.” We do our homework. According to the National Center for Women and Retirement Research (NCWRR), women spend more time researching their investment choices than men do.
5. We are risk-averse
Many studies have shown women to be “risk-averse” as compared to men. Some think this is a bad thing, but I think it can be used for a lot of good. Whenever I venture into an investment that I feel is a bit more risky or unfamiliar, I tend to study it a little bit more than usual and do my homework, which leads to greater success as an investor. Of course, this can also lead to analysis paralysis, so women need to watch out for that!
6. We have much less ego
Generally, women have much less ego when it comes to their investments. My girlfriend investors tend to be very practical, matter-of-fact, and very conscious of the return on their investments. It’s no secret men can tend to display a bit (or is it a lot?) of ego and bravado when showing off their investments. The only thing my girlfriends want to show is the money.
7. We are nurturers
Women tend to nurture their investments. For instance, I have a friend who told me about her apartment investment the other day. She talked proudly about how she had fixed up the building and improved the look and feel of the property. She mentioned the wonderful tenants she had and told me that she made it a point to meet each one of them. She took care of her property and her tenants. She nurtured them. In return, her tenants recommended her property. She now has a wait list, and her rents are comparably high.
8. We learn well from other women
Women love to share what they are learning with each other. If they find something that works, they want to share it with their friends. This may be why the women-only investment clubs out-perform the all-men clubs. Women typically want their friends to succeed.
Discover how to build your wealth with property investment Get free training videos & resources on the secrets of property investment in South Africa. Fill out the form below to gain instant access to our training resources.