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7 on Middle, Morningside, Sandton
Unmatched investment returns!
7 on Middle is ideally located in the heart of Morningside. The development will consist of 184 units, all upmarket, spacious 2 bedroom, 2 full bathroom apartments. The first 2 phases of 72 units were acquired by an investment group as serviced and furnished units. This is indicative of just how sought-after this development is. Phase 3 is now launching, with a limited 30 units available exclusively to the IGrow Investor.
INVESTMENT BENEFITS & FEATURES
- All bond registration and attorney fees included*
- Return on investment up to 9%
- 2 bedrooms, 2 full bathrooms
- 2 parking bays (one covered)
- Spacious 87sqm apartments with balconies
- 24-hour security, electrified perimeter fencing and CCTV
- Strong rental demand amongst blue-chip tenants
- Fibre connected to each apartment
- Communal swimming pool with clubhouse and gym
- Conference and laundry facilities
- 36-month Rental Assist, exclusive to IGrow investors
- Pre-paid electricity meters
- Ensure your rental income with RENT GUARANTEED
- On public transport routes
- Only 30 apartments available
Comprehensive End-to-End Rental Management
- IGrow Rentals - our in-house rental managers
- Tenant vetting & placement
- Rental collection
- Ingoing & outgoing inspections
- Maintenance service available
Phase 3 now launching with a limited and exclusive 30 units available to the IGrow Investor.
MASSIVE TAX INCENTIVE FOR INVESTORS
Section 13sex of the Income Tax Act applies where 55% or more of the purchase price can be used as a deduction against the investor's income for tax purposes when purchasing five or more properties.
Purchase five properties and enjoy 20 years of tax deductions through Section 13sex.
INVESTMENT OVERVIEW
- 100% bond financing available at all the major banks through IGrow Homeloans
- Only pay first bond instalment on registration expected 3rd quarter 2018
- 10% reservation deposit required to secure (refundable should finance not be approved)
R1 899 000
R13 500 p/m




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Interactive Sales Map
Affordable luxury is a rare concept, made real through clever planning.
Parklands, Cape Town Property Investment Opportunity.
Only 50 units available!
The interactive sales map below, which you can scroll across, shows all the available properties in green, including the property types with specifications. Once a unit has been reserved we will hold the unit for investors for 48 hours. When the unit has been sold the property will be marked as red and will then be unavailable, to other prospective investors.
Unit Plans
Luxurious and affordable 2 bedroom, 2 bathroom apartments in a secure, upmarket estate.

2 bedroom, 2 bathroom units
Selling from R1 899 000
Projected monthly rental income from R13 500 (on occupation)
2 bedrooms, 2 bathrooms - 87m2 2 parking bays
Projected rates & taxes R870 p/m + body corporate (levies) R1 380 p/m
Rent Guaranteed available
Rental Assist to the value of R28 800 over 36 months
PROPERTY FEATURES
- Granite kitchen counters
- Built in oven and hob
- B.I.C in bedrooms and kitchen
- Tiled throughout
- Energy efficient solar geysers
- Modern bathroom fittings
- Modern light fittings
- Aluminium window frames
- Wifi enabled (Telkom LTE Network)
- Electricity Meters
- Landscaped Parks
- Pet friendly
IGROW PACKAGE INCLUDES:
- R 12 000 Rental Assist
- Car port with built in braai
- Paved driveways
- Roll-on lawn
- Perimeter walling
- Top kitchen cupboards
SECURITY FEATURES:
- Electrified fencing
- 24 hour Manned Security
- CCTV Cameras
- Perimeter Walling
Gallery
We work closely with you in selecting the right property deals that are tailored to meet your investment requirements, to help you to achieve your long-term financial objectives.
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Location | Morningside, Sandton, Gauteng
Morningside is conveniently situated on Sandton CBD's doorstep with quick access to both the N1 and the M1 motorways, making it one of the most sought after areas in the northern suburbs of Johannesburg. Being in such high demand, 7 on Middle will be the perfect investment for the investor looking for steady capital gains and good rental returns from tenants - both private and corporates alike.
AREA:
Rosebank: 10.1km
Bedfordview: 16.6km
SHOPPING CENTRES:
Standard: 0.47km
FUEL STATIONS:
Shell: 1.26km
Shell: 1.64km
EDUCATION & HEALTHCARE:
Morningside Virgin Active: 1.2km
Redhill School: 0.29km
United Sisterhood Mitzvah: 0.54km
LOCAL RETAIL STORES:
Pick n Pay: 0.5km
7 on Middle Disclaimer
IGrow makes no warranties, whether express or implied, in regard to the Websites, their contents, accuracy or availability.
The user assumes all responsibility and risk for the use of the Websites. IGrow shall not be liable for any loss, injury, damage, cost, penalty or claim resulting from the use of the websites, whether direct or indirect. The user indemnifies IGrow and holds it harmless against any and all liability, loss, damage, penalty, cost or claim of whatsoever nature suffered by any third party in relation to any act or omission by the user in relation to the websites and the use thereof by the user.
*Bond and attorney fees paid by Seller only where appointed attorney attends to registration and transfer. Fees excluding any bank initiation fee, correspondent attorney fees and courier fees if applicable.
Crystal Lane Documents for Download
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Have a Question? | Contact Us
The IGrow Wealth Team would like to assist you in reviewing your existing portfolio. We will then formulate an investment strategy to help you build your property portfolio.
- +27 (0)21 979 2501
- info@igrow.co.za
- +27 (0)12 943 0201
- info@igrow.co.za
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WHY INVEST
Investment Overview
In 2005 properties sold at R18,000 p/m2 and are now selling at around R45,000 p/m2. Factoring in the construction period and natural escalations, one stands to gain significant capital growth up to completion in July 2018. Investors can also expect an estimated 50% capital growth over the next three years.
Current rentals achieved at Melrose Arch, with entry rates being around R25 000 per month for a one bed unit and R35 000 per month for a two bed unit, offers incredible gross yields generally well in excess of 10% per annum. With the expansion of Melrose Arch over over the next 5 to 10 years in terms of commercial and retail space, an increased demand in corporate letting is expected, which should drive rental yields even higher.
Most of the rental demand at Melrose Arch is from multinational and blue chip corporations, for long term accommodation for their local and foreign executives, with about 8 500 people that work in the immediate area. Short term rentals (less than 6 months) are not permitted.